Superlative Diction and Wrestling the Data Behemoth
Over a year ago on this blog I posted information about the rate at which new data was being produced each year. It involved the plethoric number of iPods it would take to hold the year’s data – a number which would have filled a similarly excessive number of football stadiums with said iPods. The point is that this is the language we have begun to use when discussing the ever-increasing amount of data generated by humans and machines each year.
Well here’s a new one: according to Google chairman Eric Schmidt, quoted in a recent CGT Magazine article, the company now creates 5 exabytes of data every three days. To trump the iPod-football stadium illustrations of yesteryear, 5 exabytes is the amount of information created from the beginning of time through 1978. Read more…